Dr. SOU Veasna, a Ph.D. graduate from National Cheng Kung University, Taiwan (2013), is a professor and senior researcher at the Royal University of Phnom Penh, Cambodia. His research interests include tourism destination branding, entrepreneurship, and human resources management. He is a member of the Society for Marketing Advance , Academy of Marketing Science and, Academy of International Business, and serves as Section Editor-in-Chief of the Cambodia Journal of Basic and Applied Research. He has published several articles, such as Journal of Tourism Management, Career Development International, Asia Pacific Journal of Human Resources, Sustainability, Journal Psychology Research, Water, International Journal of Disaster Risk Reduction, Creative Education, and elsewhere.

Professor, Dr. Wann-Yih Wu, a distinguished Chair Professor of Marketing at Nanhua University in Taiwan, has made significant contributions to marketing and management, specializing in consumer behavior, brand management, and international business. He has held notable academic and administrative positions, including President of Chinese Culture University and long-time Professor at National Cheng Kung University. Professor, Dr. Wu’s research achievements have been recognized with numerous awards and funded projects. He has published extensively in top-tier journals and has served as President of the Association for Chinese Management Educators.